Google's new encoder makes JPEGs up to 35 percent smaller

Speed is everything on the internet, and as a general rule of thumb: the smaller the file, the faster it'll load. To help with that, Google created a new open-source JPEG encoder that will purportedly reduce the file sizes of images while maintaining picture quality, allowing websites to load faster. The new encoder is called Guetzli -- Swiss German for "cookie," apparently -- and according to Google, it can create "high quality JPEG images with file sizes 35 percent smaller than currently avail...